MiHoYo founder Cai Haoyu expressed his views on social media, believing that artificial intelligence-generated content (AIGC) technology will fundamentally transform the game development industry. He predicts that the future of game creation will be primarily occupied by two groups: on one hand, the top genius teams, accounting for 0.0001% of the industry, who will create groundbreaking game works; on the other hand, 99% will be amateur enthusiasts who will freely develop games based on personal interests.

The latest survey from the Game Developer Collective reveals the complex attitudes of game developers towards the application of generative AI. 30% of respondents expect AI to reduce development costs in the coming year, while 8% anticipate an increase in costs. Regarding quality, 17% of developers believe AI will enhance game quality, whereas 35% express concern over declining quality. Generative AI has sparked controversy in the gaming industry, with opponents arguing that it may cause greater environmental harm and lead to a decrease in product quality. In terms of application, 49% of developers have adopted it.

Ka Ying Network showcased a revolutionary game development technology to the industry. The company's large model lead, Tan Kai, delivered a speech titled 'AI Large Model Fully Automated Game Generation' at the 'China Game Market Data Insight Forum', revealing Ka Ying Network's latest breakthroughs in game production, marking a significant transformation in the way games are developed.

Zoltraak is an AI tool that swiftly transforms creative ideas into game elements, without requiring any programming experience. Its arrival makes it easy for those without coding skills to enjoy the fun of game development.Users can instantly generate game requirements in Zoltraak's web application and then easily develop games based on the generated ideas using the create tool. Click to see more details: [Zoltraak](https://www.zoltraak.com/), [create](https://www.create.com/).

The president of Square Enix announced plans to heavily utilize artificial intelligence technology, stating that AI has the potential to change the way games are created. AI can create new forms of content for Square Enix fans. The plan aims to improve global office collaboration and enhance game sales, as well as implement blockchain, Web 3.0, and cloud technologies.

CD Projekt SA has announced the use of artificial intelligence technology to recreate the voice of the late voice actor Miłogost Reczek in their latest game. Reczek, a Polish voice actor, passed away in 2021, and his voice has been recreated using AI algorithms in the game Cyberpunk 2077. After obtaining permission from his family, CD Projekt decided to employ AI technology, sparking discussions about ethical and legal issues. This initiative highlights the potential applications of AI technology in the entertainment industry while reminding us of the differences between virtual and real voices.

'The Lord of the Rings: Gollum' has faced negative reviews due to various issues, and the publisher Nacon's apology letter is alleged to have been generated by ChatGPT. The developer revealed that budget constraints led to content reduction, which is also a reason for the game's inconsistent quality. ChatGPT may be overused in generating public relations content, highlighting the need for careful application. Game development often encounters challenges due to financial and time pressures, and understanding the developers' struggles is essential.

Japanese game developer Koei Tecmo has stated that they have been using traditional algorithm-based artificial intelligence for a long time, but they still face challenges in applying the latest generative AI to game development. Hisashi Koinuma, the company's president and COO, indicated that they have yet to integrate generative AI into their products, but are exploring various ways for future integration. The company is still researching the potential benefits of generative AI in game production and its impact on creating better games.

Self-developed games yield high profits, making enhanced R&D a top priority. Artificial intelligence boosts game production efficiency and experience. Continue to expand into overseas markets with a focus on North America, Europe, and Japan.

AI technology has played a role in reducing costs and increasing efficiency in indie game development. AI is not a panacea for game developers, and its applications are limited. The emergence of AI has changed the business model and content form of indie games.